The Advanced Diploma in Tourism Management aims to provide an understanding of the managerial, decision making and leadership aspects of the international tourism industry.
In addition it is also designed to develop the independent research skills which will be required when working as a senior manager in the industry. The CTH Advanced Diploma is suitable for those who already work in the tourism and hospitality industry at junior or supervisory management level, and want to formalise their knowledge and rise to higher level jobs in management.
It is also suitable for those with academic qualifications who want to progress further before looking for a career.
Entry at Advanced Diploma level is conditional on successful completion of the Diploma level course OR any equivalent (NQF Level 4) qualification
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Mature students (aged 21 or above) with at least 8 years relevant work experience (including 3 years management experience) will also be considered for eligibility
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IELTS 5.5 or Equivalent Score
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18 years of age or over
Academic Level
NQF Level 5 (Equivalent to the second year of a bachelor’s degree)
Course Overview
Tour Operations
This provides students with an understanding of the tour operations industry and the skills and knowledge required to compile a tour for a given market.
Management Accounting
Students will gain an understanding of the financial and accounting records used in the tourism industry and the ways these can aid effective management decision making.
Strategic Tourism Management
This provides an understanding of the strategic process applied in the tourism industry, and selecting and implementing future strategic options.
Sustainable Tourism and Destination Management
An investigation into the principles of sustainable management and the factors which influence the management of a tourist destination.
Human Resource Management
This module introduces the students to a wide range of theoretical perspectives on how to manage the human resource, supported by extensive benchmarking against ‘real-world’ standards.
Management Research Report
Students carry out a research report that involves analyzing and interpreting data and making recommendations for the future. In doing so they develop independent research and study skills that will be required when working in the industry.
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